| Getting in | Anyone can upload, which is exactly the trap: so can everyone else. The shelf fills faster than any human could read it. | Build a large audience first or they will not open the envelope. Build one and you no longer need them. Chicken, meet egg. | Write the book. That is the whole entry requirement. No gate, no audience test, no permission slip. |
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| Who owns it | You keep the rights. The platform keeps the shelf, the ranking, the pricing rules and the customer. | They do. Cover, title, edit, timing and territory, signed over — often for the life of copyright. | You do, completely. Nobody can revise it, delist it, reprice it or take it back off your device. |
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| What happens to the book | Whatever the algorithm rewards this quarter. Write faster, chase the format, start the next one before the shelf forgets you. | Anything controversial enough to dent sales comes out. The difficult, strange or political bits get softened first. | It stays the book you wrote, awkward bits included. Those are usually the reason it was worth writing. |
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| The money | 70% only inside Amazon’s chosen price band — 35% outside it, minus a delivery fee charged per megabyte of your own book. | An advance you must earn back before you see another penny, if you are offered one at all. Median UK author earnings: £7,000 a year. | Not a penny to a monopolist. Readers pay what they can, directly, and it reaches the person who wrote it. |
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| Reaching readers | Rent your own audience back. Meta and Google auction every impression and set both the delivery and the scoreboard. Amazon’s ranking cannot be inspected or negotiated either — that opacity is real, and we do not need an unproven “shadow banning” claim to see the power imbalance. | A marketing budget you do not control, on a schedule you did not set, for roughly six weeks. Then the next title. | Community, word of mouth, and a torrent we seed ourselves. Nobody sells you access to your own readers. |
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| Trust | Documented scam “books” use AI-generated or lightly reworded text and invented author names. That is not a claim that all AI-assisted work is a scam — it is an argument for being able to tell where a book came from. | A trusted imprint on the spine, and no way whatsoever to see what got cut, softened or lawyered out of the book in order to earn it. | Show your workings. Samples labelled as final print, every source linked, AI-made illustrations flagged as fiction, and a human name on every word. |
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| What the reader gets | DRM: app-bound, non-transferable, deletable. You did not buy a book. You rented a licence that can be revoked. | A hardback at £22, and an ebook you still cannot lend to the pal who would love it. | Free at the point of use. ePub and PDF, no DRM, no sign-up. Yours to keep, copy, lend and pass on. |
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| Where it ends | A broke writer doing fifteen jobs who still cannot reach the people who would have loved the book — and who cannot find out whether their work was used in training, since copyright and AI use, mimicry and compensation remain contested. | A broke writer who built the audience, signed it away, changed the book, and got dropped after one quarter. | A book that moves like water, and a writer who can afford to write the next one. |
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